16 Oct 2017

“Blue Ocean Shift: Beyond Competing” out now!

The main gripe I had with Blue Ocean Strategy, was the lack of “the strategy” in the book. The book was mostly about being aware of the concept of Blue Ocean and Red Ocean, rather than how to find the Blue Ocean amidst that clutter and noise of the Red Ocean battles.

And when Blue Ocean Shift was announced, Joji immediately got onto the preorder list, and we had gotten the book as soon as Amazon was able to ship it.

Towards everything in life, we believe that there is always a better way to do thing.
And to everyone who happens to be looking, we would like to show you that better way.


Are you willing to spend/budget a relatively small but consistent amount of money on a monthly basis to generate paid traffic to create leads?
The catch: once you stop, the leads stops.
Joji runs one of the most cost efficient Search Engine Marketing (SEM) service in Singapore. In an internal study, Joji’s SEM campaign is assessed to be almost 800% better than a previous vendor (250% more clicks, at 1/3 the cost)
Would you prefer to invest for the long haul by building strong foundations for your website to ranked high organically on Google, creating a long term cost-free solution for lead generation?
The catch: It may take a very long time before we can see results.
Joji had successfully enabled our clients to generate consistent cost-free leads. For one client, their entire business now depends solely on the leads generated via their Google search ranking.