If you do not already know, SEO takes time to get your website ranked. If fact, at times, it takes a very very long time before your website will get to the first page of your desired search term.

So during last week’s analysis of the SERP for Joji.com.sg and Joji.co, I mentioned that I gonna do something for Joji.com.sg – I wasn’t able to find time to do them. But the lack of action does reveal some things I would like to share: your website’s content continues to work for you even when you did not do anything for SEO.

Thus the evil trade of SEO
SEO industry in a lot of cases is indeed really poisonous. Many SEO companies charges large sums of money, claiming that they will work on your SEO over 6 months or 1 year – actually does almost virtually nothing. As a result, SEO companies gradually gather a really bad reputation for being “cheats” or “waste of money”. This phenomena was also the reason why Joji got into SEO at the first place.

To do it right.
Joji started to do research and study into SEO, and experimented on selected client’s and another personal business website. Overtime, the websites ranked incredibly well on their respective vital keywords – which the techniques, strategies and methods used is then used to create the SEO offerings we are now offering through Joji.com.sg.

But the clients are “broken.
However, it is also after we started offering our SEO that we then realised, how most clients do not actually understand SEO and how it works. What is worse, is when clients have a mislead understanding of SEO and how SEO is actually done. As a result, miscommunication happened between me and one of my client just recently.

How SEO actually works?
When you “does SEO” on a web page – what you are actually doing, is to create relevant content for the desired keyword that you are targeting. Which also meant that, once you do it – you done it. Its 1 time. You only need to do it ONE TIME – for that web page. There is no logic in “consistently working on the same web page” if the web page is already done well the first time round. The only reason to continue working on the same web page, is to improve the content and its relevance – as well as improving the UX.

It is not the change what you have already done. Because if you change away the text that was previously already recorded by the search engine, when the robot from Google is back again, it will detect that the content had changed, and it will wipe the previous records in the Google index – and any positive gains in the rankings will be wiped out.

Be patience.
If you made a lot of effort into the SEO of your web page or web site – then have some confidence. Give it sometime to “battle other websites” and slowly gain ground in the targeted battlefields.

[ SERP between 15 – 21 November 2017 ]
note: some keywords that are missing from previous week, is not because the website is no longer ranked on those keywords, but rather there is no impression of our result for those keywords over the past week; and those keywords that ever appeared but not last week, the performance will be based on the last time it appeared

Joji.co

Joji.com.sg

Analysis:

Like the title of this episode “SEO Takes Time”,  this week’s SERP results indeed prove the point.

So first looking at the obvious change, is the tremendous number of new entries for Joji.co’s SERP results. The main reason is that the SEO episodes from the website is now finally index by the Google engine. Of course, the current rankings of virtually all of the new keywords are practically “useless”. In Joji’s SEO concept/theory – ranking beyond SERP5 is as good as not getting ranked. But of course, looking at the long term SEO war, it is still important to at least be indexed – it will serve as the foundation for the website to climb up the rankings.

Looking a joji.com.sg, which is the “SEO Takes Time” example, literally nothing was done to the website over the past week, due to other work commitments – joji.com.sg somehow continued to improve on its SERP positions. A few new keywords are ranked, and a good number of the keywords improved upon their last SERP position. 14 of the 23 keywords is ranked in the sweet spot: the SERP1-5 positions – although 2 of them is hijacking the search term for the Joji Bar, a new bar that was opened in Singapore rather recently that happened to called themselves the exact same name as us. Their website is Joji.sg (thus is a little irritating, and I’m sure they hate us too… haha)

We are still looking to work further on Joji.com.sg – but hopefully we are able to find time to work on it.

So remember, SEO takes time!